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Tips and tricks to care for your newborn.

Bathing newborn with Johnson's® CottonTouch™ newborn wash & shampoo

Our Cottontouch™ Collection for Newborn Skin Care

Gentle enough for the earliest days of life, our NEW Cottontouch™ products are ultra-light and perfectly pH balanced to your newborn’s sensitive skin. The products are made with real cotton, purposeful ingredients, phthalates or sulphates.

Cottontouch™ creates a delicate, soft touch and supports a bond between you and your baby.

Did you know?

Babies’ eyes continue to develop after birth, making sight the last sense to fully develop.

Learn Our 2-Step Baby Bathtime Routine

Try our 2-step routine, to enhance the experience of touch between mom/dad and baby.

newborn bath duck icon

Step 1

Start with a warm bath with a wash that has an enjoyable & light scent, like our Cottontouch™ 2-in-1 Bath & Wash, which has a velvety lather that rinses off easily.

newborn massage hands icon

Step 2

Follow with a soothing massage using our Cottontouch™ Face and Body Lotion, which is fast absorbing and keeps your baby’s skin moisturised for 24 hours.

Newborn skin touching mother's skin

Newborn Skin Basics

Newborn skin is unique! It protects against the outside world and keeps your baby safe. But it’s also extremely delicate and needs special care. We compiled everything you need to know about newborn skin care, so that you can spend your time cuddling with the newest, littlest member of your family.

parent giving baby massage

Newborn Massage Basics

Over the past 9 months you’ve imagined what your baby would look like, feel like, and even smell like. Now that he/she is here, your touch is what will foster bonding and special moments. We put together everything you need to know about newborn massage.

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