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Our Commitment to Safety

You will always look to keep your baby safe, and so will we. Your baby’s safety comes first in every product we make.

Setting the Standard

At JOHNSON’S®, we work to set the standards in the industry and in fact, our BEST FOR BABY. Standard goes beyond government-required safety standards. This builds on our promise to develop products that are safe, provide the highest levels of comfort, and are optimised to nurture happy and healthy babies.

Every JOHNSON’S® product is developed based on insights in partnership with three key groups:

  • Medical Professionals, including pediatricians, pediatric dermatologists, nurses and midwives help guide our understanding of your baby’s every need.
  • Scientific Thought Leaders help us gather information on the latest discoveries, trends, and technologies to bring innovation to our baby skin and hair care products.
  • Moms from all around the world teach us about the bonds and interactions between parents and babies.

Developing a new product requires extensive research, review and testing — and discussions with moms like you at every step of the way. We have conducted more than 1000 clinical trials covering over 8,000 ingredients and 4,500 volunteers. Before any new JOHNSON’S® baby product becomes available for your baby, it must first pass our five-level safety assurance process that works together with our JOHNSON’S® BEST FOR BABY Standard.



No More Tears Formula

You know just how different a baby's still developing eyes are, so it makes sense that they need to be protected from sources of irritation—like accidental splashes in the bath or during shampooing. So in 1953 we invented JOHNSON’S® baby shampoo with its NO MORE TEARS® formula. And since that time, we've extended this technology to our cleansers, like JOHNSON’S® Baby TOP-TO-TOE® Wash.

The NO MORE TEARS® trademark is more than just a symbol on a bottle. It’s a sign to let you know the product has been designed to be gentle and mild for your baby’s eyes. Every product that carries this trademark has passed serious assessments to ensure its safety and mildness in the case of accidental splashes.

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