Skip to main content

Multisensory stimulation is scientifically shown to support the healthy development of babies. By encouraging parents to view simple rituals such as bath time as an opportunity for multisensory stimulation, lasting experiences can be created, contributing to overall happy, healthy baby development.

Johnson’s® daily 2-step routine can help strengthen baby’s first line of defence


The sensitivity of baby’s skin barrier requires specialised cleansing

  • Cleansing with water alone can be ineffective, as it removes only water-soluble substances
  • Cleansers contain surfactants which enable the removal of fat soluble materials, such as faeces and other unwanted material
  • In solution, surfactants form sphere-like structures called micelles
  • Optimal baby cleansers contain surfactants which form large micelles that increase mildness, cannot easily penetrate the skin and are unlikely to irritate baby skin1

Share Image: 

A hygienic daily routine, with specially designed baby cleansers, will eliminate dirt and bacteria while protecting baby skin.

  • Emollients moisturise and protect by penetrating the upper layers of skin without clogging the pores,2 providing optimal skin barrier protection
  • Emollient application also creates a lipid barrier between the skin and the outside environment, which is the mechanism that blocks the penetration of harmful pathogens, thereby reducing the risk of infections3
  • Only emollients that help to promote the skin barrier should be considered4
  • Oleic acid found in vegetable oils can damage the skin barrier, even at low levels5

Emollients can strengthen and enhance the health of baby skin, reducing the risk of pathogens penetrating the skin.5


  1. Lavender. 2011. Infant skin-cleansing product versus water..
  2. Stamatas. 2008. Lipid uptake and skin occlusion following topical application of oils on adult and infant skin, Journal of Dermatological Science: 50, 135 – 142.
  3. Darmstadt. 2009. Effect of Skin Barrier Therapy on Neonatal Mortality Rates in Preterm Infants in Bangladesh: A Randomized, Controlled, Clinical Trial.
  4. Darmstadt. 2005. Emollients and Skin Barrier - enhancement Nosocomial Infections.
  5. Jiang. 2003. Examination of Oleic acid.
  6. Dermatological Nursing. 2007. Emollient Best Practice

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.

Back to Top