Sensorial Experiences

Sensorial Experiences Enhance Those Moments That Nurture Healthy Baby Development

The JOHNSON’S® brand believes that every baby deserves more. More opportunities for skin-to-skin touch. More bonding time. More sensory stimulation. More healthy development.

In the first three years of life, every interaction with mom and dad can help shape baby’s developing brain. Research has revealed that multi-sensorial stimulation created through everyday rituals can promote improved emotional, cognitive and physical development in infants.1

JOHNSON’S® is at the forefront, highlighting the importance of enhanced daily care rituals that help your loving touch gently stimulate your baby’s senses and nurture his developing mind. We are paving the way by advancing research that reveals the importance of multi-sensorial experiences that can lead to happy, healthy baby development. 



Baby’s first sensory stimulation in life comes from touch while still in the womb. Research has shown that routine touch and massage helps develop self-confidence and the ability to relate to others.  Touch also improves baby’s sleep quality and quantity when it’s part of a bedtime routine. Babies who receive routine touch and massage are 50% more likely to make eye contact and three times more likely to have an overall positive expression. This tactile stimulation reduces stress in babies and parents, keeping mom and baby healthy and happy.1



Your baby is able to smell even before birth – about 28 weeks into pregnancy. Scent is important from day one, because it is directly linked to and influences emotion and memory in the brain. Enjoyable and familiar scents have been proven to boost mood, calmness and alertness.3 Babies can recognise their mothers by smell alone. When combined with touch, olfactory stimulation helps with the learning process. 1


1. Johnson & Johnson Science of the Senses Infographic.  2015
3. Graven SN, Browne JV. Auditory development in the fetus and infant. Newborn Infant Nurs Rev. 2008;8:187-193.