Some FAQs

“If these products are proven to be equivalent or at least as effective as water alone, what is the benefit of using a product vs. just water and cotton wool?”

  • Water alone is not as effective in removing insoluble substances on infant skin 1, 2, 3
  • In addition to offering effective cleansing as well as moisturizing for baby, JOHNSONS® Baby Extra Sensitive Wipes also offers moms a convenience benefit

“NICE Guidelines advise HCPs to recommend only water and cotton wool on newborn skin. Do you agree with this?”

  • Johnson & Johnson Limited believes it is important to advocate evidence-based cleansing regimens adapted to newborns’ needs. The findings of these RCTs should provide parents with confidence when using the tested JOHNSON’S® Baby products. A proven safe alternative to water
  • This evidence should be made available to parents through healthcare professionals so they can make an informed choice

“What was the relationship between Johnson & Johnson and the University of Manchester regarding these trials?”

  • Johnson & Johnson Limited provided funding for the clinical trials, however they were independently designed and executed by a multidisciplinary group of experts
  • The study was monitored by an independent Data Monitoring Committee formed by experts external to the University of Manchester
  • The clinical team was free to publish the trial results regardless of the outcome
  • Therefore, the study was completely independent of Johnson & Johnson Limited

Details of Johnson & Johnson’s commitment to safety and efficacy can be found on the following link:

1.Walters, R. et al. Designing Cleansers for the Unique Needs of Baby Skin. Cosmetics and Toiletries Magazine. Vol. 123, No. 12. Pg 53-60. 2008.

2.Gelmetti, C. Skin Cleansing in Children. European Academy of Dermatology and Venereology. Vol. 15. Pg 12 – 15. 2001.

3.Blume-Peytavi, U., et al. Bathing and Cleansing in Newborns from Day 1 to First Year of Life: Recommendations from a European Round Table Meeting. European Academy of Dermatology and Venereology. Vol. 23. Pg 751-759. 2009.