JOHNSON'S® Baby Launches the Healthy Skin Project

JOHNSON’S® Baby, the global consumer brand, has launched a bold and inspiring project in South Africa that will improve the health of more than 3 million babies by 2020.

Healthy skin for healthier babies

Whilst we all love the softness of babies’ skin, most of us don’t realize that this amazing organ acts as the first line of defense against infection. Small babies have developing immune systems, and skin plays a very important role in shielding them from germs and disease.1 However, babies’ skin is more vulnerable than adult skin because it is 30% thinner2 and loses moisture 2 x faster.3 It needs very special care.
Why healthy skin matters

Poor socio-economic conditions make skin problems more difficult to confront.  Babies are more exposed to the elements and conditions like dry itchy skin can get out of control, letting in bacteria that will impact negatively on a baby’s health as it grows.4


How JOHNSON’S® Baby is making a difference

Knowing that healthy skin is critical to the development of healthier babies and with a common goal, JOHNSON’S® Baby has launched The Johnson’s Baby Healthy Skin Project, in partnership with Unjani Clinics.

The Johnson’s Baby Healthy Skin Project aims to achieve the following:

  • Give thousands of mothers and babies in need access to treatment through Unjani clinics;
  • Educate mothers about skin health for babies - through a mass awareness campaign that aims to improve overall health through better skin health for babies;
  • Strengthen health systems in vulnerable districts by investing in Unjani clinics, contributing to the establishment of new Unjani clinics and providing training and resources for Unjani nurses;
  • Work with dermatologists and healthcare influencers to educate parents on how to attain healthy skin for healthier babies;
  • Sponsor JOHNSON’S® Baby products and educational material to improve skin health for babies in need.

JOHNSON’S® Baby partnership with Unjani Clinics & Dr. Carol Hlela

Unjani is a sustainable initiative that aims to strengthen health systems in low-income communities throughout South Africa by empowering community nurses to own and operate their very own clinic within their community.  There are currently 30 Unjani clinics in South Africa providing thousands of mothers and babies in poverty, access to treatment. 

Knowledge is power, which is why JOHNSON’S® has also partnered with Dr. Carol Hlela to help educate in these communities, alongside about baby skin health. Dr. Carol Hlela is a Paediatric Dermatologist with a Masters in Science in Global Health Science (MSc GHS) and a PHD in Clinical Medicine from Oxford University.

When approached to get involved with The Johnson’s Baby Healthy Skin Project, she felt compelled to support the initiative as it aligned exactly to what she was already trying to achieve.  “The Johnson’s Baby Healthy Skin Project is helping me to realize my personal goal to improve children’s lives through skincare”, says Dr. Hlela.


“By 2020, we aim to improve the health of more than 3 million babies in South Africa” – a powerful statement by JOHNSON’S® Baby Portfolio Manager, Jacquelyn Paterson.

This education and aid project gives mothers in poverty access to the best quality baby healthcare, skincare advice and products for better everyday health, as it aims to promote healthy skin for healthier babies. The Johnson’s Baby Healthy Skin Project invites you to join the conversation and touch the lives of babies with #johnsonsbabyhealth.


Terms and Conditions in redeeming an Unjani Voucher

Click here to read the terms and conditions in redeeming your Unjani Voucher.



1 Belkaid, Y and Tamoutounour, S, 2016, NATURE REVIEWS, IMMUNOLOGY, Vol 16, p 353-366

2 Stamatas, G et al, 2009, Pediatric Dermatology 1–7, Infant Skin Microstructure Assessed In Vivo Differs from Adult Skin in Organization and at the Cellular Level

3 Nikolovski, J et al, 2008, Journal of Investigative Dermatology (2008) 128, 1728–1736

4 Barnes, K, 2009, J ALLERGY CLIN IMMUNOL, Vol. 125, No. 1, p 16-28, An update on the genetics of atopic dermatitis: Scratching the surface in 2009

5 SA Health Review, 2013, p 268 – 269