Healthy Skin for Healthier Babies

While some believe a bath is just a time to clean your baby, the JOHNSON’S® brand believes that bathtime is a time for more. It is a time for more bonding, more learning, and more sensory stimulation, which means engaging your baby’s senses through sight, touch, sound, and smell. Bathtime, both cleansing and massage, can offer a multi-sensory playground where parents and babies have the opportunity to not only bond but also discover, together.

  • Visual stimulation facilitates early communication & provides a foundation for social development.2,3
  • Routine touch and massage reduces stress in babies and improves maternal mood and anxiety, keeping mom and baby happy. 4,5,6
  • Auditory stimulation not only creates memory for baby’s language development, but also promotes bonding between baby and parent.3, 7
  • Smell is the number one sense linked to memory. Stimulation of smell also promotes relaxation and advances learning when combined with touch.5,8,9


2. Farroni T, Csibra G, Simion F, et al. Eye contact detection in humans from birth. Proc Natl Acad Sci U S A. 2002;99(14):9602-9605.
3. Graven SN, Browne JV. Auditory development in the fetus and infant. Newborn Infant Nurs Rev. 2008;8:187-193.
4. Hernandez-Reif M, Diego M, Field T. Preterm infants show reduced stress behaviors and activity after 5 days of massage therapy. Infant Behav Dev. 2007;30(4):557-561
5. Field T, Cullen C, Largie S, et al. Lavender bath oil reduces stress and crying and enhances sleep in very young infants. Early Hum Dev. 2008;84(6):399-401.
6. Feijo L, Hernandez-Reif M, Field T, et al. Mothers’ depressed and anxiety levels are reduced after massaging their preterm infants. Infant Behavior & Development 2006;29:476–480.
7. Loewy J, Stewart K, Dassler A, et al. The effects of music therapy on vital signs, feeding, and sleep in premature infants. Pediatrics. 2013;131:902-918.
8. Sullivan RM, Taborsky-Barba S, Mendoza R, et al. Olfactory classical conditioning in neonates. Pediatrics. 1991;87(4):511-518.
9. Herz RS. A naturalistic analysis of autobiographical memories triggered by olfactory visual and auditory stimuli. Chem Senses. 2004;29:217-224.