Evidence of Mildness

JOHNSON’S® Baby has voluntarily undergone the largest ever clinical trial of baby wipes and cleansers. These randomised trials proved that JOHNSON’S® Baby Extra Sensitive Wipes and JOHNSON’S® Baby TOP-TO-TOE® Wash are as mild to use as cotton wool and water in maintaining baby’s skin hydration 1,2.

1. Lavender T et al, Randomized, Controlled trial evaluating a Baby Wash product on skin barrier function in Healthy, Term Neonates.  Research.   JOGN 2013.  Vol. 00, Issue 0.
2. Lavender et al. Effect on skin hydration of using baby wipes to clean the napkin area of newborn babies:  assessor-blinded randomised controlled equivalence trial.  BMC Pediatr, 2012; 12:59.