Healthy Skin for Healthier Babies

While some believe a bath is just a time to clean your baby, the JOHNSON’S® brand believes that bathtime is a time for more. It is a time for more bonding, more learning, and more sensory stimulation, which means engaging your baby’s senses through sight, touch, sound, and smell. Bathtime, both cleansing and massage, can offer a multi-sensory playground where parents and babies have the opportunity to not only bond but also discover, together.

  • Visual stimulation facilitates early communication & provides a foundation for social development.2,3
     
  • Routine touch and massage reduces stress in babies and improves maternal mood and anxiety, keeping mom and baby happy. 4,5,6
     
  • Auditory stimulation not only creates memory for baby’s language development, but also promotes bonding between baby and parent.3, 7
     
  • Smell is the number one sense linked to memory. Stimulation of smell also promotes relaxation and advances learning when combined with touch.5,8,9

References:

2. Farroni T, Csibra G, Simion F, et al. Eye contact detection in humans from birth. Proc Natl Acad Sci U S A. 2002;99(14):9602-9605.
3. Graven SN, Browne JV. Auditory development in the fetus and infant. Newborn Infant Nurs Rev. 2008;8:187-193.
4. Hernandez-Reif M, Diego M, Field T. Preterm infants show reduced stress behaviors and activity after 5 days of massage therapy. Infant Behav Dev. 2007;30(4):557-561
5. Field T, Cullen C, Largie S, et al. Lavender bath oil reduces stress and crying and enhances sleep in very young infants. Early Hum Dev. 2008;84(6):399-401.
6. Feijo L, Hernandez-Reif M, Field T, et al. Mothers’ depressed and anxiety levels are reduced after massaging their preterm infants. Infant Behavior & Development 2006;29:476–480.
7. Loewy J, Stewart K, Dassler A, et al. The effects of music therapy on vital signs, feeding, and sleep in premature infants. Pediatrics. 2013;131:902-918.
8. Sullivan RM, Taborsky-Barba S, Mendoza R, et al. Olfactory classical conditioning in neonates. Pediatrics. 1991;87(4):511-518.
9. Herz RS. A naturalistic analysis of autobiographical memories triggered by olfactory visual and auditory stimuli. Chem Senses. 2004;29:217-224.