CLINICALLY PROVEN MILDNESS® - mild & gentle on skin

Touch is your baby's very first language. To enhance that special communication with your baby, it's important to maintain healthy and hydrated skin.

For that reason, the JOHNSON'S® Baby brand pioneered research into the unique nature of infant skin—research that provides the foundation for product development.

This research showed us that baby skin is much thinner than adults' and is therefore more vulnerable to irritants1, 2. To help protect your baby's unique skin, we have specially developed a range of moisturising and protective products, such as JOHNSON’S® Baby Moisturising Lotion , JOHNSON'S® Baby Aqueous cream and JOHNSON’S® Baby Soft Cream, which all carry the CLINICALLY PROVEN MILDNESS® stamp of approval – letting moms and healthcare professionals know that they can trust this product for baby’s delicate skin.

 

1. Stamatas, G., et al. Baby Skin vs. Adult Skin Structure, Function and Composition. Cosmetics and Toiletries Magazine, Vol. 124, No. 4. Pg 50-53. 2009

2. Stamatas, G., et al. Infant Skin Microstructure Assessed in Vivo Differs from Adult Skin in Organization and at the Cellular Level. Pediatric Dermatology. Vol. 27, No. 2. Pg 125–31. 2009.